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branch.io is the official website of Branch Metrics, Inc., a company that provides deep linking, attribution, and mobile measurement solutions. Its platform helps businesses connect users to specific content within mobile apps and track user journeys across channels.

Users typically visit branch.io to integrate SDKs, create deep links, manage attribution data, and analyze user acquisition and engagement across mobile and web environments. The platform is widely used by app developers and marketers to improve user onboarding and campaign performance.

Founded in 2014, Branch has become a key player in mobile growth infrastructure, enabling seamless linking and measurement across platforms, making branch.io an important component of modern mobile and app marketing ecosystems.