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What is rakuten.co.jp?

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rakuten.co.jp is the Japanese e-commerce marketplace operated by Rakuten Group, Inc.. Founded in 1997 by Hiroshi Mikitani, Rakuten launched its online shopping platform (Rakuten Ichiba) in 1998, which has since become one of Japan’s largest digital marketplaces.

Users typically visit rakuten.co.jp to shop from a wide range of third-party merchants offering products such as electronics, fashion, food, and household goods. The platform functions as a marketplace where sellers manage their own storefronts, and it integrates services like payments, loyalty points, and delivery options within Rakuten’s broader ecosystem.

rakuten.co.jp is a central part of Rakuten’s global internet services ecosystem, which spans e-commerce, fintech, digital content, and telecommunications across multiple countries. Often described as “Japan’s Amazon,” its scale and integrated services make it a key pillar of Japan’s digital commerce infrastructure.

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Is rakuten.co.jp down right now?
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