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simpli.fi is the official website of Simpli.fi, a U.S.-based advertising technology company that provides programmatic advertising and workflow software for agencies, brands, and media teams. Founded in the early 2010s and headquartered in Fort Worth, Texas, the company focuses on data-driven advertising across multiple channels including connected TV, mobile, and display.

Users typically access simpli.fi to manage digital advertising campaigns, plan media buying strategies, and analyze performance data. The platform supports both self-serve and managed-service models, allowing advertisers to target audiences using real-time data such as location and behavior.

simpli.fi operates within the global ad-tech ecosystem, enabling automated, large-scale ad transactions and campaign optimization. It supports thousands of advertisers and executes a high volume of campaigns monthly, reflecting its role in modern programmatic advertising infrastructure.